What Is Customer Portal In Crm, Pls Explain More Clearly?

CRM stands for Customer Relationship Management. CRM is about better understanding of customer’s behavior and needs, and developing and implementing business strategies and supporting technologies that close the gaps between an enterprise’s current and potential performance in customer acquisition, growth, and retention. Its center of attention is managing and optimizing customer life cycle and building proper relationship among company departments, sales forces, and customers which in turn helps increasing company productivity.
A customer portal in within a CRM system provides a channel for your customers to interact with your company. From the portal, customer should be able to request for information, complain, obtain quotes, etc. From the portal, tight integration with the crm system should be possible. This will provide a single source of customer database, thus allow sales persons to understand and address a customer better.
For a good listing of crm software, check out http://www.wareprise.com